Case Studies & Thought Pieces

Why the ‘new normal’ shouldn’t ignore the importance of the office

As Leadership teams look to create policy around where people work as part of the ‘New Normal’, it’s imperative that they take into consideration the importance of the office, and the relationships that are built within them, for long term innovation.

Case study: Association of Investment Marketers

I was contracted for a six-month project to analyse the Investment Marketing market and recommend how the business could re-position itself. As part of this we also explored course expansion and ability to scale, operation models and finally the re-branding and relaunch of the offering.

Case study: Group Account Director for Superdrug

During my time as Group Account Director for Superdrug at the River Group, we increased the account retainer by 200% in 18 months by meeting the growing demand of consumers for digital content in addition to the existing print and below the line campaigns.