Papers & Essays

Using Blockchain to End Fake News

The concept discussed in this paper aims to address protecting the level of trust between citizens and public authorities towards social media platforms around sharing news and revolutionise the business model for established news media.

Case Study: Analysing customer sentiment with R programming

Finding negative sentiment within reviews from customers & creating targeted actions a brand can implement. Within this report we will utilise the AI Canvas framework to help us structure and analyse the findings from the data using R programming.

Why have Influencers had such an impact on brand’s marketing mix?

Influencer marketing is a multi-million-dollar industry that has made a significant impact on how brands engage with their customers and access wider audiences.